- Campaign, Monday, November 7, 2016 6:34 AM
Home improvement retailer Wickes has struck a deal worth at least GBP10m over three years to succeed British Gas as sponsor of Channel 4's largest
programming strand, Homes on 4, starting next year. The partnership will see Wickes idents appear around established shows Grand
Designs, George Clarke’s Amazing Spaces and Location, Location, Location and a number of new
shows.
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