According to a new study from PayPal, the “Digital Goods Economy Survey”, which looks at the attitudes, habits and behaviors of the digital media consumer across digital and video gaming, and eBook industries, only 25% of Americans surveyed indicated that they wanted to only own books digitally, while 41% stated that they “prefer a mix of both hard copies and eBooks.
More than 15% of U.S. males surveyed reported spending $30-$49, and 10% stated that they spent $50-$69, over the past three months on sites such as YouTube and Twitch. In addition, says the report, 83% of Americans surveyed stated that they had played mobile games in their bedrooms in the last three months, with 72% reporting playing video games on their PC/Mac or Laptop.
A large segment of respondents indicated that they play games in the office ranging from mobile games (30%), PC/Laptop games (13%), and console games (10%).
Melissa O’Malley, Director, Global Initiatives at PayPal, says “… the research insights help merchants better understand how consumers are spending their time and money with digital goods… to cater to this growing audience… “
Key findings from the U.S. research include:
The report concludes by suggesting that console gaming session length highlights an opportunity for relevant in-game ads/branded content, as the audience is making a longer time commitment per session and thus third-party content is less disruptive. Additionally, for mobile games and eBooks, creating shorter marketing content to fill the desired time window will resonate with consumers looking to spend less time consuming content, says the report.
To view the full U.S. results from the research survey, please visit here.