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M&S Taps Customer Emotion This Christmas
- Marketing Week, Monday, November 14, 2016 6:31 AM
Marks & Spencer will rebuild its emotional connection with consumers with a Christmas campaign that aims to reflect the lengths people go to in order to make Christmas special by telling the story of Mrs Claus. The first TV ad aired Friday night on Channel 4 in the first ad break of Gogglebox, and in emails to the five million members of the Sparks loyalty programme.
