- The Drum, Wednesday, November 16, 2016 6:23 AM
J. Walter Thompson has landed a new business coup, earning the digital and content business for Unilever’s Lux globally for the first time, despite a 91-year relationship with the brand. The
agency has held a relationship with Lux, or Caress in the U.S. ever since its inception in 1925, but will now also be the digital and content agency of record globally, led by its office in
Singapore.
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