OgilvyRED, the strategic consulting arm of Ogilvy, has allied with OTT tech provider Zype to advise clients on OTT capabilities, how they’re likely to impact consumer behavior and to develop “thought leadership” positions for the growing OTT sector.
The firms are working on a white paper that will be released early next year entitled “Building Brands through OTT Content Innovation.”
According to the companies, about 36% of U.S. households in 2016 report having at least one streaming media player, which equates to roughly 100 million devices, with that percentage projected to double by 2019. Subscription-based (SVOD) and ad-supported revenue are projected to nearly double over the next four years from $36 billion and $15 billion respectively, while global OTT revenue is projected to double from $36B to $70B by 2021.
Carla Hendra, Global Chairman, OgilvyRED and Vice Chairman of the Ogilvy Worldwide Board stated, “We operate in an ‘open source’ model – partnering with innovation experts to deliver new marketing solutions that help brands win. With Zype, OgilvyRED will help clients navigate the future, which is shifting rapidly to streaming content, mobile devices, and OTT channel proliferation.”
Zype offers a Software as a Service technology platform that optimizes video content distribution for brands and publishers across major OTT platforms including Amazon Fire TV, Apple TV, Roku, smart TVs, Opera TV, Chromecast, and others.