Decker most recently served as vice president of insight & strategy at The Integer Group, where he led a team that created award-winning work for Procter & Gamble, Kellogg, PepsiCo and MillerCoors. Prior to that, he was planning director at 72andSunny, where he led strategy for Discovery, Nike, Quiksilver and Roxy. Decker began his career as an ecologist, earning a PhD in urban ecology and human evolution from the University of New Mexico.
"What we love most about Ethan is that despite his deep expertise and scientific mind, he's always willing to throw it all away and invent something completely new," said Eric Zuncic, chief strategy officer, CP+B. "His innate sense of curiosity and creativity, backed by the rigor of real scientific analysis is a rare find in our world."