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Lidl Lets Customers Tweet To Reduce Prices

Launching today, Lidl will begin crowdsourcing the prices of select Christmas products in what it is calling an industry first. The Twitter-based strategy means that the more a customer tweets about a featured Lidl product, the lower its final price will become. The Lidl "Social Price Drop" will start with Christmas lobster, which has a starting price of GBP5.99.

Read the whole story at Marketing Week »

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