Commentary

Fiat Chrysler Teams With Amazon To Sell Cars Online

Cars are getting connected, marketers are inventing new ways to get advertising and messaging to drivers and passengers in those cars and now online car sales are getting involved.

Fiat Chrysler Automobiles has teamed with Amazon to sell cars online with additional discounts.

"The time has arrived to give consumers a new, more efficient and transparent way to choose a new vehicle," Gianluca Italia, responsible for Fiat Chrysler in Italy, said during an online press conference reported by Reuters.

The online car sales will start in the Italian market with consumers ordering the car online and then being contacted by Amazon to decide which dealer they want to go to for the car pickup.

This takes the concept of a connected car to a whole new level, starting the connecting in the actual purchase phase.

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This is in the context of the continuing evolution of the entire connected car environment.

For example, General Motors invested $500 million in ridesharing service Lyft, Vugo is marketing back-seat video screens for to deliver messaging to ridesharing passengers and Intel last week said it was investing $250 million to advance connected cars.

In that context, ordering a car through Amazon and picking it up at a dealer later fits right in with the internetworking of cars.

7 comments about "Fiat Chrysler Teams With Amazon To Sell Cars Online".
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  1. Norman Smit from Integrated Media Strategies, November 22, 2016 at 10:23 a.m.

    Vehicle finance is where much of the money is made by dealers as most consumers don't have the money up front to pay for the capital cost of a vehicle.  It'll be interesting seeing how shopping through Amazon addresses this issue.

  2. R MARK REASBECK from www.USAonly.US , November 22, 2016 at 12:37 p.m.

    THE LAST CAR I WOULD EVER BUY ON LINE IS A FIAT.  (or off line)
    F ix
    I t
    A gain
    T ony

    Consumer Reports most unreliable car.

    All of the models on Consumer Reports' list scored less than 62 points on a scale of 1 to 100. The lowest score, 31, went to the Fiat 500L compact car. Consumer Reports said the 500L has several "significant flaws," including a "poor" rating in the small-overlap frontal crash test conducted by the Insurance Institute for Highway Safety.


    "Don't just take our word for it," Consumer Reports wrote about the vehicle. "Even owner satisfaction is below average — meaning a strong percentage of owners wish they hadn't bought this hatchback."



    http://www.usatoday.com/story/money/cars/2015/11/06/consumer-reports-reliablity-20--worst/75275986/

    And the the worst service record in Europe


     Maybe they'll be the first self driving car, cause no one will buy them!!

  3. Paula Lynn from Who Else Unlimited replied, November 22, 2016 at 8:51 p.m.

    It becomes a finance company just like so many others we are supposed to think they are selling retail items when they are selling payments.

  4. Brian Nakamoto from Tightrope Interactive, Inc., November 22, 2016 at 8:54 p.m.

    Also, physics - http://www.iihs.org/iihs/ratings/vehicle/v/fiat/500-2-door-hatchback

  5. Chuck Martin from Chuck Martin replied, November 23, 2016 at 5:57 p.m.

    The buyer still ultimately deals wiht an auto dealership, Norman.

  6. Chuck Martin from Chuck Martin replied, November 23, 2016 at 5:58 p.m.

    That may be one aspect, Mark, but at least the model and process can be analyzed to see if it works.

  7. Chuck Martin from Chuck Martin replied, November 23, 2016 at 5:59 p.m.

    Thanks for sharing that, Brian.

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