Around the Net
Why Agencies Are Struggling To Grasp Facebook's Role
- The Drum, Tuesday, November 22, 2016 6:41 AM
Agencies are still struggling to fully grasp what role Facebook can play on the media plan, according to the social network’s director of agency partnerships Ed Couchman. “Previously we've been a bit guilty of talking too much about ourselves and not about how Facebook can fit into an overall marketing and communications strategy,” said Couchman.
