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Kodak Launches 'Camera First, Phone Second' Mobile

  • The Drum, Thursday, December 8, 2016 6:36 AM

Kodak has entered the smartphone market this week with the 21-megapixel Ektra model. However, the launch does not symbolise a complete departure from the analogue world of the original Kodak moment, according to its VP of brand and creative, Danielle Atkins. The Android-powered Ektra is being marketed as a ‘camera first, phone second’ device.

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