You may or may not have heard of Cincinnati-based Promotion Execution Partners but the marketing promotions firm employs 250 people in 20 offices in 14 countries. The agency has handled
upwards of $3.5 billion in ad spend for more than 500 worldwide brands since its
founding in 2004. One of its first clients was Procter & Gamble.
The shop has obviously done a few things right and has caught the eye of WPP which ultimately decided to acquire the shop. The acquisition
will help bolster WPP's shopper marketing efforts.
Of the acquisition, PEP President Dave Kroeger said, “This acquisition will be extremely positive for our clients, employees, and supplier
partners. It combines the power of WPP; the world’s largest communications services parent company, with pep’s industry-leading
marketing management and procurement expertise. Our clients will realize incremental value and savings with pep’s increased scale in
procurement as well as the marketing solutions that WPP will bring to PEP. It positions PEP well for continued growth and innovation and I
am tremendously excited to see the possibilities unfold.”
As always, financial terms of the deal were not disclosed. Kroeger will remain in his current position as president of the agency and the
agency's headquarters will remain in Cincinnati.