The BBC and ITV are to launch a Netflix-style TV service, called BritBox, which will initially target the US market. The broadcasters, which have been investigating launching a "best of British" on-demand service since at least March, intend to offer a mix of dramas including "Tutankhamun," "Cold Feet" and "Silent Witness" as well as soaps such as "EastEnders" and "Emmerdale."