Around the Net
'Hosted By Guardian' Allows Brands To Publish Their Own Native
- The Drum, Thursday, December 15, 2016 7:11 AM
The Guardian has launched a new native advertising offering, Hosted by the Guardian, allowing brands to host their own content on site instead of working with the publisher to align themselves with editorially led native features. This means advertisers create the content themselves, instead of the publisher creating content on behalf of the brands in a native editorial format.
