What the heck is going on over at Evernote?
The popular productivity app is walking back a proposed policy that would have given its staff access to users’ private notes.
Evernote tried to justify the intrusion as a check on the effectiveness of its machine learning technology.
But -- big surprise! -- users protested the privacy invasion.
Thus, the startup now plans to require users’ clear consent before reading their personal entries.
“Trust is at the heart of our service,” according to O’Neill. “That means we need to be transparent, admit our missteps, and commit to making the Evernote experience the best it can be.”
More broadly, Evernote’s future remains uncertain. About a year ago, some Web watchers were already writing the company’s obituary.
Earlier in the year, Evernote pulled the plug on Market -- the e-commerce platform on which it sold Evernote-branded products and Evernote-integrated office products.