Bensimon Byrne created a campaign for
Ontario's Ministry of Environment and Climate Change that makes climate change personal. In a series of TV spots, people of all ages feel its negative effects.
Ontario residents
could lose pizza in one ad, since climate change threatens agriculture. A young girl with a snow shoveling business might have to lay off her brother if temperatures stay above freezing.
Forget about epic fishing trips if there's no trout to catch — and skiing if there's no snow. One
man wears his ski suit 24/7 and is ready to leave at a moment's notice.
Superstorms could lead to regular basement floods. There goes the man cave. The final ad hits home. A couple begin stomping grapes to make their own wine
when the thought of a vino shortage became a possibility.