- GeekWire, Monday, January 16, 2017 7:16 AM
Programmatic advertising company AudienceScience is laying off as much as a quarter of its staff, according to a report in GeekWire which reportedly received tips that the company was
laying off employees in multiple departments. The company declined to offer a number, "but a source with knowledge of the layoffs put the number of jobs lost at fewer than 50. It is unclear which
departments the cuts will affect most and which locations will feel the brunt of the layoffs. Prior to the layoffs, Audience Science employed more than 200 people," according to the report.
AudienceScience's statement to GeekWire said: "The latest changes at the company reflect our increasing shift towards better serving the agency side of the advertising business alongside our roster of
global advertiser clients. AudienceScience will maintain all of its global offices and continue to focus on building great technology that serves both advertiser and agency clients.”
Read the whole story at GeekWire »
Too many programmatic platforms in digital media, all trying to make a financial killing by charging more than the service is worth. Result: failing in their attempt to take over TV with smoke and mirror approaches and false promises, many of these companies will disappear while those that remain will adapt to the realites of media buying and start to deliver on their claims---or face the same fate.