Carat USA has appointed Anathea Ruys to head its Los Angeles office as SVP managing director.
She succeeds John Nuzzi who passed away last year, and will report to Michael Epstein, President & Chief Client Officer of Carat USA.
Ruys has over 20 years of experience leading teams in media, advertising and content agencies.
She has worked across a range of categories, including entertainment, telco, beverages and retail in local and regional roles across Asia Pacific.
Most recently, she was the head of Fuse, the branded content, sponsorship and ideation division of Omnicom Media Group Asia Pacific.
Earlier in her career, she was managing director of Mindshare, Melbourne and Clemenger Harvie Edge, Melbourne. She also served a 10-year stint at Spark Activate, where she grew the agency from a small boutique PR agency into one of New Zealand's leading activation agencies.