Around the Net
Personalisation Cuts Both Ways -- Send From A Name, Not A Brand
- Business2Community.com, Friday, January 20, 2017 12:10 PM
Doesn’t it feel good when people know you are a company and not just another individual? There’s a feeling of pride that comes up when you send an email from a business you own or have power within. It’s easy, and people can anticipate the content of your email. But people don’t connect with company names -- they connect with people.
