"Fios Half House" actually promotes Verizon's high-speed Internet service offering uploads that are just as fast as downloads. And if you have fast Internet, the size of your house does not matter. At least it doesn't for one family that lives in half a house. There's half the headroom, half the storage, and half the hallway of a typical home, but this humble abode has Fios Internet, so all the family members can surf, download and watch videos simultaneously.
McCann NY created the campaign.