• by Amy Corr  @MediaPostOTL, January 26, 2017

Deutsch LA named Donn Rohn as executive vice president, group strategy director, to serve as lead strategist on the Volkswagen team. He will report to Lindsey Allison, executive vice president, co-director of strategy.

Rohn began his career as a design strategist at Nissan Design America, working on products like the Z and Maxima. He also held leadership positions at WPP, Saatchi & Saatchi, TBWA\Chiat\Day and most recently at RPA.

While at Saatchi & Saatchi, he led strategy for Toyota's "Tundra Endeavour," resulting in multiple award wins, including four Cannes Gold Lions. While at TBWA\Chiat\Day, he worked on the Cannes Lion-winning "Shoulders of Giants" launch for Nissan Titan.

"Donn has a long history of highly strategic work in automotive marketing," said Allison. "His thinking captures the humanity of a brand and translates into great creative work. His strategic leadership will be a great addition to the team."