• by Richard Whitman , Columnist, January 29, 2017

In what's sort of a strange move, Utah-based Sorenson Advertising has rebranded and has unveiled a new name, Relic. Yes, you read that right. An ad agency, normally a forward thinking entity and ideally on
top of trends, has decided to become a relic. Of course, it could actually be some kind of retro move. You know, the kind of retro move brands make when they want to appear cool again?

Anyway, of the name change, Relic President and CEO Adam Stoker said, "I love the name Relic, because it represents a time when ad agencies had one purpose in mind, to drive sales. The Relic brand represents
our young, vibrant and motivated team who takes proven and modern tactics to create fully-integrated marketing campaigns that increase sales."

So, yeah, in a way, it seems they are going the retro route.

The agency has transformed its red and white theme from Sorenson Advertising into a black and sheer gold which can now be seen on a new website at www.relicagency.com.

In September 2016, Stoker announced the purchase of Sorenson Advertising with three partners, Jordan Barker, Chief Digital Officer, Colby Remund, Chief Creative Officer and Nick Christensen.

"Along with this new management team, Relic has introduced new service offerings like reporting and analytics, testing and optimization, marketing automation and event planning and management," Barker said."We have already seen high adoption rates from current clients and significant interest from prominent businesses in Utah."

The agency has moved locations from north Orem to historic downtown Provo which, the agency says, gives them more opportunities to find quality personnel from the two nearby universities -- Brigham Young University and Utah Valley University.