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Former P&G Exec Joins IAB To 'Simplify Digital For Marketers'

  • The Drum, Tuesday, February 7, 2017 8:45 AM

Former Procter & Gamble (P&G) marketer Roisin Donnelly has joined the Internet Advertising Bureau (IAB) in a role that will see her “promote and simplify digital for marketers.” Donnelly will chair a new IAB UK Advertiser Steering Group, which was formed to ensure advertisers are fully aware of the benefits digital advertising has to offer and stay up to speed on the latest opportunities.

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