Around the Net
Email Is Crucial, Yet Only One In Ten Say It's Always Relevant
- DMA, Friday, February 10, 2017 10:10 AM
One in ten marketers admit their emails aren't relevant to customers. Are we in danger of killing email with irrelevant content? While email remains "important" or "very important" for the vast majority -- 95% of marketers -- it's a curious paradox that fewer than one in 10 (9%) say all their emails are relevant to their customers.
