• by Philip Rosenstein , Staff Writer, February 20, 2017

White House press secretary Sean Spicer has been handling two jobs during the first month of Donald Trump's presidency: press secretary and communications director. The arrangement is changing, as a number of outlets have announced President Trump is planning to name Mike Dubke as the new White House communications director.

President Trump’s original choice was Jason Miller, who dropped out before inauguration day, stating he wanted to spend more time with his family.

The Trump administration has been having difficulty keeping administration officials on the same page when it comes to messaging strategy. Last week, Kellyanne Conway and Sean Spicer had different characterizations of President Trump’s relationship with former National Security Adviser Michael Flynn, just a few hours apart.

Adding Dubke to the communications team will likely streamline coordination between the policy and communications arms of the West Wing.

Dubke is the founder of Crossroads Media, a Republican communications firm that handles both political and corporate clients. He is known to have a close relationship with Karl Rove, former President George W. Bush's top adviser, as well as other establishment Republicans.

Some Trump supporters are not bullish on Dubke joining the Trump team.

“How does this help serve the president’s interests?” The Washington Post reported one Trump insider asking. “It serves the interests of Reince and Sean, but I don’t see how it serves the president’s interests.”

If chosen, Mike Dubke will join a White House communications team that includes Hope Hicks, director of strategic communications, and Dan Scavino, who serves as director of social media.