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MailChimp Launches Campaign Poking Fun At Its Name

  • The Drum, Wednesday, February 22, 2017 9:51 AM
The company's oddball name is now the basis of an elaborate marketing campaign that the brand recently launched in partnership with Droga5. Over the past few months, MailChimp has been creating all sorts of products, events and videos that play off of its name but don't directly reference the brand in any significant way. 

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