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Nestle Reveals That 5% Of Sales Are Now Direct

Nestle has credited its focus on innovation and marketing for helping its ecommerce sales almost double in four years. The company, which is behind brands including KitKat and Nescafe, says ecommerce now accounts for 5% of total sales, up from 2.9% in 2012. Ecommerce is one of the fastest areas of growth, up by 18% last year -- six times faster than its average growth.

Read the whole story at Marketing Week »

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