Around the Net
Only A Half Of UK Retailers Send Welcome Emails
- Econsultancy, Wednesday, February 22, 2017 9:50 AM
For brands, a welcome email is the perfect way to make a good impression. In fact, according to a study by Return Path, users who read one welcome email will go on to open at least 40% of emails from the same brand in the following 180 days. Despite this, however, only 51% of the UK’s top ecommerce brands are reportedly sending dedicated welcome emails.
