• Which-50, Thursday, March 2, 2017 8:03 AM

Whole-50 chats with Megan Pagliuca, CEO of Omnicom Media Group’s Accuen since 2015, about her early career starting out at Right Media through its acquisition by Yahoo. She says: "They [Yahoo] had bought us, but we all spent a lot of the time convincing them why they wanted to be in the [programmatic] business. The fear of price cannibalization of their class one inventory ensured an ongoing war with the Right Media change agenda versus many on the Yahoo side. We built out business cases and economic models that showed Yahoo inventory was being arbitraged – specifically, inventory bought in class one by smart ad networks and then sold at a higher price on the exchange. In some cases, ad networks [were] selling the Yahoo inventory back to Yahoo itself at a higher price. We also showed they could make more money by smart decisioning on price floors and yield management through the Right Media SSP [supply-side platform]. An interesting interview and insights from Pagliuca who is one of the few women in positions of power in programmatic and at an agency, in general.

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