In this new role, she will work with the senior leadership team to manage DAC Group's digital media team, contributing to the agency's value proposition in this continuously-evolving industry. Watson will be based in DAC Group's Chicago office and report to managing partner/CEO Norm Hagarty.
Most recently, she served as vice president of search and media at Razorfish, leading the agency's central U.S. region media practice. She has also spent time at iCrossing, 360i and Rosetta.