• by Amy Corr , March 3, 2017

TBWA\Chiat\Day Los Angeles promoted Renato Fernandez from executive creative director to chief creative officer. Fernandez has worked at the agency for six years and succeeds Brent Anderson, who moved to TBWA\Media Arts Lab to serve as chief creative officer.

Fernandez will continue to lead creative on the agency's Gatorade account both stateside and globally, while also assuming creative leadership across the agency's roster of clients and overseeing the creative department.

In 2011, Fernandez relocated from Brazil to Los Angeles to join the agency as associate creative director. In 2014, he took over creative leadership of the agency's Gatorade U.S. business and, in 2015, took over all global projects as worldwide creative director.

Fernandez began his advertising career in 1994 in his hometown of Curitiba, Brazil and later joined Almap/BBDO, where he worked on Volkswagen, Gatorade and Havaianas.

"Renato is a master craftsman, and his ability to tell stories across multiple platforms and media is second to none," said Stephen Butler, creative chairman of TBWA\Chiat\Day Los Angeles. "He challenges himself to create impactful ideas while solving big problems."