Video Ad Effectiveness Firm Promotes Katie Evans To Chief Operating Officer
- by Tobi Elkin @tobielkin, March 6, 2017
Video ad effectiveness firm Tremor Video on Monday promoted Katie Evans to chief operating officer from SVP of operations & strategy. Evans will be responsible for company operations, aligning its global strategy, roadmap, and processes.
Evans, who’s been with Tremor for seven years, previously managed advertising operations, client services, product marketing and yield, along with the programmatic and creative teams.
Evans will report to Paul Caine, Interim CEO, Tremor Video.
The company flagged the promotion as part of its commitment to growing its female executive base and empowering women within the advertising and technology industries. Tremor said that women comprise 42% of the company’s total employees and 35% at the executive level. According to the Women of Silicon Valley Roundabout, women comprise just 16% of the entire tech industry.
Tremor recently unveiled its #ThisWayUp campaign, an effort to elevate ad-tech knowledge across the industry. The company will host an ongoing Summit Series on challenges that include advanced TV, artificial intelligence, and virtual reality. “#ThisWayUp aims to move beyond jargon and inspire us to work together to advance as a whole,” stated Jennifer Catto, chief marketing officer, Tremor Video.
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video ad effectiveness firm? Not sure I buy that.
Scott, that's how Tremor is now describing itself. What would you say the company now does? 90% to 100% of companies in the sector change their boilerplates and characterizations of what they do weekly. Not kidding.
Tobi, you know I like you and respect you as a reporter, and I do not dispute that almost all ad tech companies change their boilerplates constantly (probably to appease their investors), but that change seems to blatantly promote their "effectiveness." They are still just basically a video ad network. Period. Let's be honest, they are NOT Double Verify or Moat, as that description implies. On a related note, I think I have HAD IT with ad tech. Unless I am approached for support by an ad tech company that is 1000% compelling, I want no part of that world any more...;)