Amazon's Latest Promo Push For 'Man In The High Castle' Enlists Beck, Nora Jones

Season three of “The Man In the High Castle,” one of Amazon’s biggest original programming hits, doesn’t have a debut date yet — there is speculation it will be released later this year. 

But to keep the show top of mind among fans until then, Amazon and Campfire, part of SapientRazorfish, are launching “Resistance Radio.” 

The promotional platform is described by Amazon as “an audio storytelling experience across online, mobile and experiential platforms.” Audio house Nylon Studios oversaw the Web site sound design, mixing and casting.  

The program, based on the Phillip K. Dick novel, is set in a post-World War II America where Germany and Japan have won the war and focuses on the American resistance effort. 



Resistance Radio is essentially a pirate radio network designed to keep the memory of the former America alive. 

A playlist of classic 1960s songs has been curated, but the songs are “reimagined” by producers Sam Cohen and Danger Mouse with contributions from artists, including Beck, Nora Jones and The Shins. The new song versions reflect the alt-history universe portrayed in the program.

The platform debuted today, while an experiential booth and concert series are planned for the upcoming SXSW conference in Austin. 

Some of the program’s launch advertising two years ago sparked controversy in New York and was pulled after New York’s Mayor Bill De Blasio called it “irresponsible and offensive.”


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