- Campaign, Tuesday, March 7, 2017 6:31 AM
John Lewis is spending GBP4m on iPhones for 8,000 shop floor employees across 20 of its stores in a bid to strengthen its cross-channel consumer
experience. The staff members will each receive a phone loaded with a "Partner app," which the retailer said would improve their ability to quickly provide information about products and
stock availability, as well as place orders.
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