Around the Net
L'Oreal CMO Says He Is 'Very Clear Where Our Money Is Going'
- The Drum, Tuesday, March 7, 2017 9:02 AM
As advertisers continue to wrestle with transparency, L’Oreal’s top marketer in the UK outlines the kinds of questions they should be asking when building a media strategy with no hidden fees. Being able to ask these questions is why Hugh Pile, the cosmetic giant’s UK chief marketing officer, can say confidently that he and his team “are very clear on where our money is going.”
