Around the Net

1 In 3 Emails Opened Due To Subject Line Alone

The subject line is the first glimpse a recipient gets into the content of the message. Therefore, a successful campaign begins with a captivating subject line -- because with 33% of email recipients reporting that their decision to open an email is based on subject line alone, it's crucial that subject lines offer an element of engagement and inspire the subscriber to learn more.

Read the whole story at »

Next story loading loading..