• by Amy Corr , March 9, 2017

Enterprise Ireland, the Irish government organization responsible for developing Irish enterprises in world markets, named Brand Definition as its North American agency of record. The agency will handle public relations, social media and content strategy to promote Irish businesses operating in North America.

The United States and Canada are important commercial partners to Ireland. The United States is Ireland's second largest export market ($3 billion) and Irish companies employ tens of thousands of people across the country.

"Ireland's commercial momentum and economic contribution in the United States and Canada is very strong," said Sean Davis, director of North America, Enterprise Ireland. "Brand Definition has the leadership and organizational depth to have an immediate and lasting impact on Ireland's innovators and entrepreneurs and also on how Enterprise Ireland works with our client companies in North America."