Around the Net
Nearly Half Of Email Marketers To Invest In Dynamic Offers
- Marketing Land, Friday, March 10, 2017 11:51 AM
Dynamic offers are ideal opportunities for brands to introduce personalisation into their email marketing strategies. In fact, nearly half of marketers (46%) plan to do this within the next 12 months. Rather than presenting static offers, dynamic campaigns enable marketers to tailor message content to individual users based on behaviour and other criteria.
