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Email Marketing's Big Pinch Point Is Content Consumers Find Relevant

  • DMA, Friday, March 17, 2017 9:22 AM

Recent research from the DMA Marketer email tracker 2017 shows that while email is important for the vast majority of marketers, those same marketers find it increasingly difficult to make their messages interesting or relevant. Marketers know that this is a problem not just for their ROI, but for their brand. Consumers tire of consistently irrelevant messages. And who can blame them?

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