The
Toronto Silent Film Festival, running from
April 6-11, is taking advantage of Instagram's new save feature to promote its upcoming movie fest.
The Instagram Jigsaw Puzzle, created by
Red Lion, is more complicated than it sounds. To put the puzzle together, users have to search for and save each piece in the correct order. Once the order is correct, the original image will appear in a person's Saved feed.
There are 21 pieces and 51,090,942,171,709,440,000
combinations -- I'm so happy I didn't have to do that math. The festival is offering a prize to the first seven people to complete the puzzle.