• by Joe Mandese , April 5, 2017

Following publication of a story about ad executive perceptions about “fake news” and fake news outlets (”Nearly Half Of Ad Execs Don't Know Or Care About Using 'Fake News,' Big Brands Most Prone"), researcher Advertiser Perceptions qualified that the fake news outlets part was fielded as an “open-ended” question and that more than half of marketers did not respond to it.

“A very small number of marketers identified a few popular names like Breitbart, Infowars and The Onion,” a spokesman said, adding: “Surprisingly, even a few mainstream names came up, but the actual number of marketers who listed these media brands and companies was very small.”