Although
nearly two dozen concerned TV advertisers have now left Fox News Channel’s “The O’Reilly Factor” due to recent allegations, the network itself hasn’t lost any revenue.
“At this time, the ad buys of those clients have been re-expressed into other FNC programs,” said Paul Rittenberg, EVP of advertising sales, Fox News Channel, in a statement.
He
added: “We value our partners and are working with them to address their current concerns about 'The O’Reilly Factor.'" The network did not elaborate.
The list of those advertisers
that have left the show includes Mercedes-Benz, Hyundai, BMW of North America, Mitsubishi Motors, Lexus, Constant Contact, Bayer, Ainsworth Pet Nutrition, Orkin, UNTUCKit, Allstate, Esurance (which is
owned by Allstate), T. Rowe Price, GlaxoSmithKline, Sanofi, Credit Karma, Wayfair, The Wonderful Company, TrueCar, the Society for Human Resource Management and Coldwell Banker.
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Advertisers
made moves to leave the show following a recent story in The New York Times that five women had received payments totaling some $13 million from host Bill O’Reilly or Fox
News’ parent 21st Century Fox to not pursue sexual harassment allegations.
The Fox News Channel tallied $1.2 billion in national TV revenues during the April 2015 to April 2016 period,
according to iSpot.tv.
Still, the highest-rated show on the channel with around 3.5 million viewers, “The O’Reilly Factor” pulled in $144 million in national TV advertising
during that period.