Viacom Nets Up Rush To Head Of 'Audience Science'

Long-time Viacom researcher Colleen Fahey Rush has been named executive vice president, insights & audience science, and chief research officer of Viacom Media Networks.

Rush, who reports to Viacom Global Entertainment Group COO Sarah Levy, will be responsible for network research and audience science, including oversight of dedicated research teams for MTV, VH1, Comedy Central, BET, Paramount Network, TV Land and CMT, as well as Viacom’s Audience Science team, which creates advanced digital products and solutions.

The Nickelodeon research team will continue to have a dotted line report to Rush.

Rush had been executive vice president and chief research officer of Viacom Media Networks.
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