The museum created the The Wall Breaker Rope, a game that allows children from distant parts of the city to play with one another. Namely, it matches kids from an elite private school with children who live in a poor neighborhood and attend public school.
Although the kids are 43km away, each set of kids has a rope, TV screen and a competitive nature to pull down the wall separating them from each other. Despite differences in socioeconomic status, the kids are all just kids and have a great time playing and making new friends.
The game, created by FCB Mexico, extends the museum's motto of "toco, juego y aprendo" (touch, play and learn).