FulcrumTech Introduces Email Analytics Platform

FulcrumTech LLC, an email marketing agency, has launched a Web-based email analytics platform called IntelliSents. 

The platform can track and visualize 25 email marketing performance data points, including click-throughs, bounces and unsubscribe rates, the company claims.

In addition, users can track campaign trends and apply customized filters that facilitate performance analyses, FulcrumTech states. 

The firm developed the IntelliSents platform after its team spent “tons of hours” preparing reports for their own campaigns,” FulcrumTech CEO Mitch Lapides said in a statement.



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