ThinkLA, an LA-based nonprofit founded to promote LA as a network of creativity and innovation in media, marketing, and advertising, has announced the finalists for the 2017 IDEA Awards. The annual
IDEA Awards celebrate the work, people, and agencies in Southern California and hypes LA as a "hotbed of creativity."
Over the past few months, hundreds of entries were sent in by brands,
agencies, and publishers and then voted on by a panel of judges looking for the best advertising produced in Southern California in the last year. Entries were judged on criteria including success in
achieving business goals, creativity, and impact.
Of the submissions, judge Helen Lin, President, Digital, Publicis Media Exchange said, "I am very excited to see the big ideas LA brought
to 2016. I'm thrilled to be part of the judges panel to see all the creative and innovative content first-hand."
The categories and finalists for the IDEA Awards are as follows:
Best Social Campaign
California Avocado Commission - Big Game Add | Mullenlowe
Kitty Election | All Boats Rise
Dia de Modelo | Horizon Media
Deadpool: A Unicornicopia
of Marketing Wins | Zenith Media
Fill The Plates | 72andSunny
Best Mobile Campaign
Carat and UberMedia for Adidas: PureBOOST X | UberMedia
Sony Picture's Resident
Evil: Killing Floor Mobile Immersion | AOL and UM
Sony Pictures: Sausage Party Mobile Game Experience | AOL and UM
The Day The Country Turned Into Tacos Snapchat Disney's Zootopia
Instant-Play™
Mobile Video Ad & Dynamic End Card Experience" | AdColony
Best Video Campaign
Knorr - Love at First Kiss | Mullenlowe
Matt Damon &
Bourne Omaze Campaign | Omaze
Leaving Audiences Speechless | Horizon Media
Honda "Power of Ridgeline" | RPA
Make Time for Snapple | Deutsch
Best Visual Campaign
Toyota 4Runner Wilderness Therapy | RAPP Los Angeles
Los Angeles 2017 Acura MDX Social Media launch | Mullenlowe
Marvel's Daredevil Season 2 | Ignition Creative
The Art of
League of Legends | All Boats Rise
Netflix - Narcos Season 2 | Rapport
Best Experiential Campaign
NYC Ice Block Challenge | Ignited
F8 of the Furious Times Square
Takeover | Maxus
"Become the Major" Ghost in the Shell Experience | Giant Spoon
Prius Liftback: Future Forward | VICE Media
A Helpful Lift From Honda | Horizon Media
Best Branded Content/Storytelling Campaign
Prius Liftback: Future Forward | VICE Media
Netflix Stranger Things | DonerLA
360 Brunchfast Domination | Horizon Media
Kubo
and the Two Strings: Poetry in Stop Motion | Creators Media // Movie Pilot
Target Creates First Ever Live Music Video with Gwen Stefani | Deutsch
Best Cause Marketing Campaign
Shelter Pet Project - Start a Story | OMD
Chris Pratt & Guardians of the Galaxy Omaze Campaign| Omaze
Wake Up and Smell the... Smoke? | MBMG
Stand Up to Cancer | OMD
Honda "Candy Cane Lane" | RPA
ThinkLA Innovator
ComplexCon | OMD, Horizon, Content Collective, 72 and Sunny
The Wayne Investigation | Amazon
NBA 2K Boost | CP+B
LA
TACO BELL TacoBot | Deutsch
Target Creates First Ever Live Music Video with Gwen Stefani | Deutsch
Campaign of the Year
Calling All Bad Moms | Horizon Media
Farmers "Hall of Claims" Campaign | RPA
Airbnb. Don't Go There. Live There. | Amobee
Deadpool: A Unicornicopia of Marketing Wins | Zenith
TACO BELL Bigger Than | Deutsch
Agency of the Year
OMD West
RPA
Universal McCann
Mindshare Los Angeles
72andSunny
Boutique Agency of the Year
Madison + Vine
Reach Agency
Narrator Inc
Part IV
Giant Spoon
Partner of the Year
Defy Media
Amobee
Quantcast
Factual
Hulu
Silicon
Beach Startup of the Year
Gimbal
Omaze
Heartbeat
Social Native
Creators Media, Inc.
Agency Person of the Year
Jackie Stasi, Initiative
Emma Witkowski, Mindshare
Jason Sperling, RPA
Sunny Nguyen, Horizon Media
Ayiko Broyard, Walton Isaacson
Client of the Year
Caty Burgess, The CW
Esther Shpak, Red Bull
Ryan Rimsnider, Taco Bell
Mike Linton, Farmers Insurance
Gary Shanas, Disney Networks
Sales Person of the Year
TaraLynn Marinho,
PlaceIQ
Jake Hay, PopShorts
Samantha Perlich, xAd
Garron Markey, AdColony
Rachel Kahane, Bustle
Winners will be announced
June 1 at the annual IDEA Awards Gala, which will be sponsored by Grindr, in the International Ballroom of
the Beverly Hilton Hotel in
front of 1,000 of L.A.'s advertising community.