• by Tobi Elkin  @tobielkin, April 25, 2017

IPG Mediabands’ mobile marketing agency Ansible has announced a global partnership with Celtra, a creative management platform, that will offer clients access to Celtra’s suite of dynamic creative tools for display and video ad placements. Ansible said it will tap Celtra to help it create, customize, and measure the impact of its campaigns on behalf of clients.

In addition, the partnership is expected to enable both firms to better identify audiences. “We partnered with Celtra to create new benchmarks and expectations for mobile creative,” Travis Johnson, global president, Ansible, told Real-Time Daily via email. “This partnership is built on the shared belief that better targeting and creative can ensure success with mobile Web experiences.”