Jaguar used Wimbledon’s iconic Center Court to unveil the new XF Sportbrake.
With less than 70 days to go until The Championships, Wimbledon 2017, the famously manicured surface of the All England Lawn Tennis Club served as the canvas for a large-scale outline of the dynamic sports wagon. Jaguar is the official car partner for The Championships at Wimbledon 2017, which runs from July 3 to July 16.
Jaguar Director of Design Ian Callum watched as ground staff transformed the venue’s famous white lines under the expert eye of Head Groundsman Neil Stubley.
“With XF Sportbrake we’ve created a silhouette which sweeps towards the rear, almost into the distance, and really gives the car a sense of speed and sportiness,” Callum says in a release. “It will bring new levels of practicality to the range without sacrificing the dynamic design and agile handling our customers expect.”
The XF Sportbrake will join the XF sports sedan in the Jaguar lineup when it goes on sale this summer. The new premium wagon sits alongside the XF sedan, extending the range with added practicality.
Jaguar created a 2-minute video, which is up on YouTube, where Callum and Stubbly talk about car design and how it relates to the precision executed in drawing the tennis court lines on the Wimbledon Center Court.