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Axel Springer To Drop Google For AppNexus

  • The Drum, Wednesday, May 3, 2017 7:04 AM
German publishing giant Axel Springer will stop using Google's DoubleClick platform and will instead transition to AppNexus, The Drum reports. The phased move will begin next year as its sites, including Bild.de and Welt.de, move to the new technology.

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