Asia-Pacific will experience the highest growth in email marketing over the next eight years, according to a recent report by Transparency Market Research.
The research and consulting services organization predicts that the global email marketing market will grow at a compound annual growth rate (CAGR) of 19.6% from $4.51 billion in 2016 to $22.16 billion by the end of 2025.
Email marketing is used across the world, and the report highlights how email is used as a primary source for business expansion, customer retention, and customer service across the media, IT and telecom, retail, travel as well as the banking, financial services and insurance industries. Some areas are expected to experience above-average growth rates, particularly in Asia.
Transparency Market Research predicts that email marketing in Asia-Pacific will rise at a CAGR of 22.8% between 2017 and 2025, partly driven by faster Internet adoption rates in Asian economies such as China and India. The North American email marketing industry is expected to grow at a much slower pace, likely due to regulatory laws in the United States (the CAN-SPAM Act) and Canada (CASL).
Cloud companies are seizing on this growth opportunity, and many vendors have announced plans to extend their cloud and data infrastructure services to Asia-Pacific countries. Amazon pushed its Amazon Web Services (AWS) business into China in 2015 and expanded its AWS cloud services to India the following year. The company now supports two facilities in Beijing, with another planned opening in Ningxia, China later this year, as well as a dozen other “availability zones” located in the Asia Pacific region, including Singapore, Sydney, Tokyo, Seoul and Mumbai.
The Google Cloud Platform is also available in Mumbai as well as in Singapore, Sydney, Taiwan and Tokyo.