The marketing automation software market will reach $7.63 billion worldwide by 2025, according to a study by Research and Markets.
Email marketing accounted for the largest market share in 2015 — 30% — but the hot area this time seems to be reporting and analytics. That category will grow by the highest compound annual growth rate (CAGR) — 13.3%.
Research and Markets declined to answer questions about methodology or the CAGR achieved by email, stating in a form email that it is trying to sell the report. So comparisons are difficult.
Marketing automation software helps companies automate their email, social media and other Web site functions, generate leads and implement campaigns.
Geographically, the highest CAGR growth from 2016 to 2015 will be in the Asia-Pacific region -- at 13.5%, the announcement said. This will be due to growing economies like those of India and China.
The major solutions providers include Act-On Software, Inc., Adobe systems, Inc., HubSpot, Inc., IBM Corp., Salesforce.com, Inc. and Oracle. Vendors are acquiring other companies to expand their portfolios and market share.
Marketing automation is expected to grow by a CAGR of 11.8% from 2016 to 2025 in the “discrete” manufacturing sector.
In that industry, marketing automation helps in aligning office processes, both at the front and back ends, and with ERP or CRM systems, according to Research and Markets.
North America dominates that marketing, accounting for 54% of the total revenue in 2015
The announcement also stated that cloud deployment, which was the favorite way to deploy marketing automation technology in 2015, is expected to maintain that position over the next nine years.
In a separate report released yesterday, which also revealed no information about methodology, Research and Markets reported that The global Big Data services market would grow at a CAGR of 24.20% from 2017 to 2025.